Automation Corner

• Sales·7 October 2026

  B2B email marketing: the list matters more than the copy

  B2B email marketing gets replies when the list is right. How to stack website and hiring signals so your outbound reaches accounts that need you now.

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• Data & reporting·16 September 2026

  Marketo multi-touch attribution: do you need it yet?

  Marketo multi-touch attribution is built for long, multi-person B2B sales cycles. Most early-stage businesses get more from first-touch attribution set up properly, and a clear test for when to go further.

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• Marketing·8 September 2026

  The 5 things an AEO agency in Sydney does first

  The first 5 things an AEO agency in Sydney sets up are jobs you can finish this morning. Here they are, and an honest read on which ones actually matter.

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• Marketing·2 August 2026

  How to build a self-learning brand voice document

  Posting consistently is one of the cheapest vectors of growth a founder has. The problem is that writing a real post and polishing it into something worth reading takes hours you were always going to spend elsewhere.

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• Sales·21 July 2026

  Cold email outreach system: how to make it stick

  Cold email replies at 1% to 3%, which means a hundred sends for one conversation. Here's the system that turns that from ten days of work into an afternoon.

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